![]() Online shopping loses this customer service aspect, but live sales bring that back into the equation. In brick and mortar shops, having a salesperson changes the experience in a huge way for the shopper, allowing them for assistance in finding the right size, getting a shoe in a different color, and the like. There is an appeal in the simplicity of this process, but at the same time, they lose the ability to interact with the seller. When shopping online, customers traditionally just use the website and put the purchase. Live shopping makes it easy for people to buy online. It has many benefits to customers as well, especially during the pandemic when most people can’t shop in a physical store. įor viewers, this type of online shopping is called live shopping. Facebook Live videos are watched three times longer than regular videos, up to 75% of the video. Moreover, viewers remember content from video better than any other medium. Video content is proven to be more appealing and easier for people to take in. The very format of the live sale acts on the human impulse to avail of something before it’s over. Limited time windows encourage customers to purchase during the live. There is a strong psychological marketing ploy in play here. The live video format means that you are offering a limited opportunity window for customers to interact and purchase a product. Live sales creates hype and excitement around selling. It’s more about how you connect with the audience, interact with them during the live, and offer good products that give value to your followers. The expectations for Facebook Live videos are different from YouTube videos and don’t require fancy cameras, editing or much set design. Producing video can be an expensive and time-consuming task, but live sales streaming is a very cost-effective strategy that’s easy to do on a budget, and still provide engaging content. Video is one of the most popular forms of content online today. Live sales is a cost-effective video strategy. Live shopping, in particular, is very popular because of the benefits it offers both the sellers and the customers.įor the seller, live video sales are great because they let you offer video content and connect to users in ways that normal online shops don’t. The built-in support for payments makes it even more convenient for both you and your customers. Facebook’s live video is an excellent choice due to its wide reach. This is the first big benefit in selling live: you can take advantage of a platform with a huge audience. Why You Should Start Selling Clothes on Facebook Why you should start taking advantage of Facebook Live.But the problem is, you don’t know where to start. ![]() Do you have a boutique or an online fashion store? You’ve seen others have fun selling clothes on Facebook, and you’re thinking of doing it too.
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